Your strategic marketing partner for the work that can’t wait
I help brands and businesses advance their most critical marketing initiatives — from defining go-to-market strategies to elevating existing programs — while driving demand creation and overall brand development. Backed by 15+ years of proven marketing leadership and a successful track record at Spotify, TikTok, Microsoft, and high-growth startups, I bring firsthand experience from world-class companies, along with a collaborative, team-first mindset and a genuine enthusiasm for delivering measurable results.
WITH EXPERTISE IN
Brand Strategy and Go To Market
Build brand love and drive demand
Content Strategy and Marketing
Educate, inspire and drive action through storytelling
Creator Marketing
Humanize your brand and connect through creators
B2B Sales Marketing Enablement
Scalable story-selling solutions
SAMPLE HIGHLIGHTS
As Head of Brand Strategy for TikTok (2020-2022), I led the platform’s go-to-market launch to U.S. marketers and agencies, overseeing the narrative and all marquee content which translated into significant market share gains and 10X revenue growth.
As an embedded partner alongside CVS Media Exchange’s marketing and sales leaders, I built a range of foundational sales materials including a client-first capabilities presentation that drove deeper partner engagements and opportunity creation for its sales team.
As Global Director of Strategic Marketing at Spotify (2017-2020), I led the strategy, content development and global campaign launch of the inaugural Culture Next — Spotify Advertising’s global trends report published in 7 languages and 13+ markets. Its success turned it into a thought leadership franchise, and Spotify continues to publish it every year.
I acted as the strategy lead for Ford Motor’s highly successful creator strategy and activation in support of the livestream concert and reopening of Detroit’s Michigan Central Station, winning AdWeek’s Experiential Campaign of the year (2024).